Oodji Logo

Oodji Logo
Oodji is a fashion retail company operating in Russia and former Soviet countries. It designs and sells clothing for young women and men. The company is based in Saint Petersburg, Russia. The first store opened in 1998.

Meaning and history

Oodji Logo


While the Oodji logo is unpretentious and simple, it also has something unique about it. To begin with, the fact that all the letters are lowercase makes it stand out among the wordmarks of hundreds of other fashion brands (such as the Zara logo), where only capitals are used.
Also, if you take a closer look at the letters “d,” “j,” and “i,” you will notice the unusual serifs and refined details adding a distinctive touch.