Skechers Logo

Skechers Logo
Skechers is a famous casual and sports footwear label, which was established in 1992 in the USA. Being one of the largest sneakers brands in America, Skechers has its retail stores across the globe and is high loves and recognizable worldwide.

Meaning and history

Skechers Logo history


Skechers is one of the most famous sports footwear brands in the world. Is logo is instantly recognizable and is composed of a wordmark with an emblem above it.
The Skechers wordmark uses capital letters in a modern sans-serif font, which is italicized and similar to Serpentine Bold Oblique, the typeface created by Dick Jensen.
The rounded lettering looks very confident and strong, the inscription is balanced and bright.
Skechers Logo
The Skechers emblem is a big letter “S”, which is drawn in a different typeface, with more elegant and less thick lines. The “S” uses the same dark blue color as the wordmark but has a white and gray outline.
The navy-blue, light gray and white color palette is elegant and classic. It makes the brand’s logo look timeless and stylish. The emblem is instantly recognizable and evokes a sense of confidence and authority.