Only Logo

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Only Logo
Only is an international fashion brand specializing in clothing for young women. According to the official website, Only has 2,700 branded chain stores across 38 markets worldwide.

Meaning and history

Only Logo


The Only logo exists in two versions. While the wordmark is totally generic, the pictogram logo has a distinctive touch.
The wordmark is based on a clear sans. In a way, it is similar to the Hugo Boss logo, although the glyphs are broader.
The pictogram also features the name of the brand, yet it is given in a different way here. The letters “ON” are placed above “LY” creating a somewhat unusual icon.