Christian Dior Logo

Christian Dior logoChristian Dior Logo PNG

Christian Dior is not just the name of a brand, it is a legend. Established in 1946 and named after its founder, the fashion house started to create elegant and chic women’s clothing, and by today has grown into a real empire, which is engaged in fashion, jewelry, perfume, cosmetics, children’s clothing, and other high-end consumer goods. The French luxury goods company Christian Dior SE is headquartered in Paris and controlled by the businessman Bernard Arnault, the head of LVMH.

Meaning and history

Christian Dior logo

It’s difficult to say now, what made the Christian Dior brand recognizable all over the globe — the haute couture clothing and accessories, or perfume and cosmetic lines; but whatever it is, each product of the Parisian fashion house is a masterpiece, created for elegant people, who value style, sophistication, timelessness and only choose the best and the highest quality.

For more than 70 years the name Christian Dior works as a spell of seduction and elegance. Hence, the brand does not need to complicate or overthink its visual identity and stays modest, timeless, and polished.

The current Dior logo is the one that could be seen throughout all the years of the brand’s existence, it features the name of the company in an elegant serif typeface. The design is simpler than that of the competitors, for instance, the Chanel logo or Gucci logo where the wordmark is paired with the emblem. The all-caps type looks elegant and refined due to the varying width of the lines – from very thin to rather thick.

Always executed in a black and white color palette, the logo can sometimes turn into a CD monogram, but it happens mostly with the cosmetic products of the brand. Though, sometimes, the monogram can be added to the main wordmark.

Among one of the experiments of the brand was a creation of a capitalized logo — with only the “Dior” part of the trademark written in white on a black background. Here the typeface looks a bit smoother and the lines of the letters — elongated and slightly curved, adding playfulness to the overall timeless mood of luxury and chic.


The true elegance and luxury of the brand are reflected in each stroke of its simple yet exquisite logotype. The title case inscription in monochrome is executed in a bold and stable serif typeface, which resembles the iconic Garamond and Didot fonts. The font used for the logo of the legendary fashion house is Nicholas Cochin Regular, created by Georges Peignot and published by URW Type Foundry.

But there is no need to copy the font of the iconic brand, as there are several pretty good alternations to it. The fonts similar to Nicholas Cochin Regular are Bernhard Modern Bold, Rameau Pro Semibold, and Garamond RR Bold. All of them feature straight and strong vertical bars, smooth arch’s, and emboldened ends of the lines, turning into distinct serifs.