Vans Logo

Vans Logo

While the most well-known Vans logo has probably been the one placed in the Van shape, eventually designers opted for a more generic emblem.

Meaning and history Vans Logo

history Vans Logo

The original logo tag, which appeared on the very first pairs of shoes manufactured by Vans, sported the name of the company inside a rectangle. There was no “Off the wall” text yet.

The next logotype was designed in the 1970s. Surprisingly enough, the logo was created by a 13-year boy! This boy was Mark Van Doren, who came from the family of the Vans company co-founders, Paul Van Doren and James Van Doren. He was the son of James Van Doren, who was the head of the company back then. The logotype existed in the form of a stencil, which was to be painted on Mark’s skateboards. Afterwards, it appeared on the heel tab of the Style 95 shoe, which was one of the first models manufactured by the company.

“Off the wall” emblem Vans

emblem Vans

The famous “Off the wall” logo made its debut in 1976. Its most notable visual detail was the stylized Van shape of the emblem. Also, it was the first time when the “Off the wall” motto was included in the logotype. This motto came from the Californian skaters’ jargon. They used it to call the fancy tricks they performed in empty pools.

Modern symbol Vans

symbol Vans

The current Vans logo comprises the name of the company inside a red rectangular shape, below which the “Off the wall“ motto is placed.

Font of the Vans Logo

Font Vans Logo

The solid, bold all-cap typeface featured in the Vans logo is a modified version of Helvetica. This font was created in the middle of the previous century and was extensively used for commercial purposes in the 1970s.

Color of the Vans Logo

Color Vans Logo

The color scheme has not been consistent throughout the company’s history. The shoes manufactured in the 1960s featured white tag with the blue wordmark, while the van-shaped logo brought about a lively shade of red. Having used a black-and-white logo for a short period, Vans switched to the more eye-catching red-and-white scheme. The current version also included black for the motto.