Crocs logo

Crocs logoCrocs Logo PNG

The logo of the shoe brand Crocs is instantly recognizable due to its main character, a crocodile. It certainly doesn’t look like the logo of any other shoe brand.

Meaning and history

history Crocs logo

Crocs is a relatively young company that achieved phenomenal success in almost no time. Producing comfortable and easy-to-wear clogs manufacturers with innovative foamy material, the company made its shoes iconic and the logo — instantly recognizable.

The name of the brand, Crocs, came to the founder’s’ mind when they looked at their clogs from the side, and they resembled them a crocodile snout. The funny thing is that the material, the famous clogs are made from, is called Croslite, and its name appeared long before the brand was launched.

2002 — 2006

Crocs Logo 2002

The original Crocs logo, designed in 2002, was composed of a green emblem, placed on the left from the monochrome wordmark in all capitals. There was also a playful green tagline, “Get a Grip”, placed under the right part of the main inscription.

The green emblem depicted a funny smiley crocodile, which had green contouring. The image of a creature overlapped the first letter “C” a little.

As for the inscription, it was executed in a custom sans-serif with extra-bold black lines, and thin white ones, coming through their middles, to make the logo lighter and more dynamic.

2006 — Today

Crocs logo

The redesign of 2005 brought the look we all know now to the brand. Today the Crocs logo features a solid black and white emblem, where the iconic crocodile is drawn in where on a black background, and outlined in black and white.

The wordmark in the lowercase is written in a bold rounded sans-serif typeface and placed under the circular emblem.

There is also a reverse color option of the shoemaker’s logo, which is not common, but still used by the brand, as well as the logotype without any additional graphics.

Symbol

Crocs symbol

The Crocks logo features a crocodile. To be precise, you can see its head and upper part of the body (with the two upper paws) placed inside a circle frame.

Wordmark emblem

Crocs emblem

The lettering looks friendly and modern due to the rounded shape of the glyphs. The insignia features lowercase letters based on a circle shape.

Font

Crocs

The type used for the Crocks logo is very similar to AG Book Rounded BQ-Bold, and yet, you may notice quite a few differences, if you take a closer look. While the designer might have used this font as a base, he customized the proportions of the glyphs and the width of the lines, which resulted in the wordmark having a unique style.

Colors

logo Crocs

The crocodile and the wordmark are typically given in black and white, and still, you probably have come across a neon green version of the Crocks logo.