Patrizia Pepe Logo

Patrizia Pepe logoPatrizia Pepe Logo PNG

Patrizia Pepe is an Italian fashion brand, which was founded in 1993 in Galciana, Italy, by Patrizia Bambi and Claudio Orrea. The range of the product, manufactured by the label includes a variety of clothing and accessories for men and women.

Meaning and history

The founders of the brand decided to name it after Patrizia, adding “Pepe” to her name, which means “pepper” in Italian. This sonorous wording defined the philosophy of the brand: spiciness, timeliness, originality. The design of Patrizia Pepe’s clothing is very recognizable and has that edgy modern mood in every detail.

For the first decade, the brand has only been designing women’s garments and accessories, and the first men’s collection was introduced only in 2005. It was another success of the Italian fashion label, which was followed by the creation of the kids” collection in 2007, the beachwear line in 2011, and the collection of accessories in 2014.

What is Patrizia Pepe?

Patrizia Pepe is an Italian fashion label, which was created in 1993 by a married couple, Patrizia Bambi and Claudio Orrea. The brand with “Pepper” in its name has a very recognizable style, which can be seen in its women’s, men’s, and kids collections, as well as in the accessories.

As for the visual identity of the fashion brand, it features a very traditional for the industry composition and color palette: simple and clean-contoured logotype with a tagline, executed in a black-and-white color palette, with two options available: black lettering on white, and a solid black banner with a white inscription on it.

1993 – Today

Patrizia Pepe Logo

The logo of the brand was designed in the very first days of its existence and until today there has never been thought to change it. The perfect Patrizia Pepe logo has a simple yet stylish and very modern look. The letters are seemingly minimalist – nothing but sans serif glyphs with classic proportions. And yet, the way the size of the letters varies, as well as their width, creates a somewhat unusual impression. The typeface of the Patrizia Pepe logo is very similar to the iconic Futura Family fonts, specifically Futura W1G Light.

Below the wordmark, there is a tiny insect, which can also be interpreted as a fancy dress or a female figure wearing a dress. This delicate fly is the signifier of the brand, which can be seen on all garments and accessories of Patricia Pepe, whether embroidered or printed. However, on the official logo, the tiny insect is a rear guest.