Burberry Logo

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Burberry logo
Burberry is a high-end fashion house, which was established in 1856 in England. Today it is one of the most famous labels in the world, with its instantly recognizable iconic trench coats and checkered patterns. The brand has its boutique worldwide and sells its luxury fashion items through almost 500 boutiques across the globe.

Meaning and history

Burberry Logo history

For more than a century, the visual identity of the luxury fashion house has been associated with an equestrian, and his galloping horse. It was an iconic logo, which hasn’t changed much throughout history, but in 2018 the company decided it needed a big change, and the rider was removed from the main logo, staying however the essential part of the brand.
 

1901 — 1968

Burberry Logo 1901
The very first logo for the fashion label was created in 1901 and featured a red emblem with a wordmark under it. The emblem took the biggest part of the logo and depicted an equestrian with a pike and shield.
The pike had a weaving flag on it, with the lettering “Prorsum” and an ornate letter “B”, which was also drawn on the shield.
As for the wordmark, it was executed in all capitals in a bold serif typeface, looking solid and powerful.

1968 — 1999

Burberry Logo 1968
In 1968 the wordmark becomes a star of the logo. The emblem is now smaller and abstracts, only a black solid silhouette, without any details and letters. The lettering is now in title case and has a delicate “Of London” tagline in all-caps, written in the same serif typeface as the main inscription.
The logo looks ls now more like a fashion brand visual identity, reflecting style and elegance and representing an influential company with values of history and legacy.

1999 — 2018

Burberry Logo 1999
The redesign in 1999 balances the logo, enlarging the emblem and making the wordmark a little smaller. The rider gets back his white contours, and the inscription is now in all capitals of an elegant serif typeface, which is very similar to Bodoni Family fonts, with sleek sophisticated lines and thin serifs.
The “Of” part is removed from the tagline, now it’s only “London” in capital letters, executed in the same font as the main wordmark, but in a smaller size and thinner lines.
The logo is harmonized and looks professional and classy, representing the best of the famous brand and accenting its expertise in fashion and design, along with a huge experience.

2018 — Today

Burberry logo
The current Burberry visual identity was created in 2018 and is a reflection of the new era for the brand. It represents a modern and young approach to design, emphasizing the progressive and energetic character of the label and its willingness not only to follow the current new trends but also to create them.
The wordmark is usually used on its own but sometimes is accompanied by a “London England” tagline, which is also written in capitals.
The knight is removed from the official logo, however, it still appears on tags and packaging of the brand, as well as on the patterns of the branded clothing and accessories.
vintage burberry logo

Symbol

burberry logo
The equestrian carries a shield, which is to symbolize knightly purity, honor, pride,  grace, nobleness, determination, and protection. The logo is performed in black to express the quality, elegance, power, and durability.

Font

burberry symbol
The new Burberry wordmark in all capitals is executed in a modern sans-serif typeface, which is very similar to Urania Extra Bold font, designed by Dieter Hofrichter. It is a stylish interpretation of the old school sans-serifs, with thick neat lines and distinct cuts and angles.