Nurofen Logo

Nurofen LogoNurofen Logo PNG

Nurofen is a famous brand of pain-relief medication, which was introduced in 1983. The brand was acquired by Reckitt Benckiser in 2005. Nurofen is the fastest growing analgesic brand globally.

Meaning and history

Nurofen Logo history

1983 – 2005

Nurofen Logo 1983

Nurofen’s first logo featured the brand’s name written in red capital letters, as well as their iconic round emblem right underneath. The written part had largely the same font as now – round and fluid. The emblem part consisted of three layers: white, yellow, orange and red – from inner to outer.

2005 – 2012

Nurofen Logo 2012
In 2005, they switched the letters to a paler shade of red, while also moving the emblem from beneath to the name’s right.

2012 – Today

Nurofen Logo

The Nurofen logo is a reflection of brands description “Fast targeted relief from pain”. It graphically shows the audience the benefits of using Nurofen when in pain.

Bright red soft-lined wordmark on a light grey background is complemented by a graphical image of pain – a bright colored circle with a target pattern.

The red and orange color palette of the circle icon represents pain, which Nurofen fights with. The “target” comes through the grey pattern to show the soothing and fast relief from the pain.

The Nurofen logo is very modern and recognizable, it became iconic in Ontario market segment due to a bold typeface, colors and a perfect graphical representation of the products aim.