Nurofen Logo

Nurofen Logo
Nurofen is a famous brand of pain-relief medication, which was introduced in 1983. The brand was acquired by Reckitt Benckiser in 2005. Nurofen is the fastest growing analgesic brand globally.

Meaning and history

Nurofen Logo history


The Nurofen logo is a reflection of brands description “Fast targeted relief from pain”. It graphically shows the audience the benefits of using Nurofen when in pain.
Bright red soft-lined wordmark on a light grey background is complemented by a graphical image of pain – a bright colored circle with a target pattern.
The red and orange color palette of the circle icon represents pain, which Nurofen fights with. The “target” comes through the grey pattern to show the soothing and fast relief from the pain.
The Nurofen logo is very modern and recognizable, it became iconic in Ontario market segment due to a bold typeface, colors and a perfect graphical representation of the products aim.