Novotel Logo

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Novotel Logo
Novotel is a mid scale hotel brand, founded in 1967 in Lille, France, inspired by American motels. In 1983 the company became a part of what is now called AccorHotels Group. Novotel manages 492 hotels in 59 countries.

Meaning and history

Novotel Logo history


The Novotel logo is an example of minimalistic design. Using just deep blue color for its typeface on a white background, the logo looks confident and modern.
The bold lettering is accompanied by a caps tagline and a curved line above the letters V and O. No other details or colors.
The Novotel logo reflects the quality of service, provided by the brand’s hotels and their vision and philosophy — aesthetic and functional, modern and timeless, simple and statutory place with a unique atmosphere, where guests are free to live as they want.
Novotel Logo
The Novotel brand and it’s logo design fully represent the idea of “Modern Easy Living”.