Novotel Logo

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Novotel is a mid scale hotel brand, founded in 1967 in Lille, France, inspired by American motels. In 1983 the company became a part of what is now called AccorHotels Group. Novotel manages 492 hotels in 59 countries.

Meaning and history

Novotel Logo history


Novotel Logo-1967
The original design is a black rectangle with a big letter ‘N’ in it. The letter is wider, its right bar a bit taller than the other one, with a long triangle protruding from its extra height. In short, it makes it look like a building they initially occupied. On top of the longer bar, there are three stars. In its base, the black word ‘Novotel’ in clearly visible.


Novotel Logo-1972
Later, they replaced all the black stuff with blue. Not much changed, except the stars were scrapped, and the font in ‘Novotel’ became a more basic sans-serif instead of the old Gothic style they had since 1967.


Novotel Logo-1980
In 1986, a similar wordmark, but with bolder white letters, was put in a black rectangle. Below it, there was a much slimmer word ‘hotels’ written in black with large gaps between the letters. That was the new logo.


Novotel Logo-1994
In 1994, the wordmark was a collection of pleasant white letters using a slightly serif font. Below it, an orange line separated it from a white ‘Accor Hotels’ (the parent company) wordmark. Above, their new emblem – an orange curved line looking like a smile was added. All of it was put on a tall, blue-grey rectangle.


Novotel Logo-2008
In 2008, the logo was instead a bright blue figure with a much thinner, yellow line in its center. The bottom was occupied by a similar white wordmark, except without the rudimentary serifs. The parent’s label was erased, but instead they put the yellow word ‘hotels’ beneath the main word’s right side. It was smaller and had a similar style as the main writing.


Novotel Logo

The Novotel logo is an example of minimalistic design. Using just deep blue color for its typeface on a white background, the logo looks confident and modern.

The bold lettering is accompanied by a caps tagline and a curved line above the letters V and O. No other details or colors.

The Novotel logo reflects the quality of service, provided by the brand’s hotels and their vision and philosophy — aesthetic and functional, modern and timeless, simple and statutory place with a unique atmosphere, where guests are free to live as they want.

Novotel Logo

The Novotel brand and it’s logo design fully represent the idea of “Modern Easy Living”.