Mercure Logo

Mercure Logo
Mercure is a brand of 3 and 4 star hotels, founded by Paul Dibrule and Gerard Pelisson in 1967. Mercure has more than 790 hotel in 63 countries and has been a part of the Accor Group since 1975 (former name – Société d’Investissement te d’Exploitation).

Meaning and history

Mercure Logo history


The most recognizable part of the Mercure logo is it’s color palette. The Mercure Hotels Logo scheme has 2 colors which are rich purple (Palatinate Purple #602460) and grey-beige (Timberwolf #DFDBCF).
The modern style wordmark is usually executed in palatinate purple and located on the beige M background. The M, the brand’s emblem, is very elegant yet contemporary.
The Mercure logo has simple yet sophisticated design, with the main accent on its color, it reflects the brand of Mercure Hotels perfectly. The brand’s slogan “In harmony with people and places” describes its values as well as its approach to design and visual identity.