Hyatt Logo

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Hyatt Logo

Hyatt is one of the world’s top hospitality companies with 13 brands, that make up 777 properties in 54 countries. The Hyatt Corporation was founded in 1957 in Los Angeles,USA. Hyatt range includes 14 brands in segments of Luxury, Wellness, Premium, Lifestyle, Modern Essentials, Vacation Ownership, and All-inclusive spaces.

Meaning and history

Hyatt Logo history

Hyatt is synonymous with luxury and comfort, and its logo, which was completely redesigned just once, in 1990, is a graphical representation of style, elegance, and beauty, which the company values most and tries to put in every services and product they provide their customers with.

1957 — 1990

The original Hyatt logo, which stayed with the company for almost three decades, was created in 1957 and featured a monochrome inscription in a clean and elegant sans-serif, with the “Hyatt” parts separated from “Hotels & Resorts” by a circular emblem. The emblem depicted a white four-petal flower placed on a black background and looked tender yet confident.

1990 — 2013

The redesign of 1990 brought a new concept to the Hyatt visual identity, making the name of the brand the main part of the emblem. The new badge comprised a thin and sleek sans-serif lettering in blue, with the letter “A” enlarged and crossed by a thin red arched line, replacing its horizontal bar. The red arch is a bridge, which connects past and future, and the customers of Hyatt with the services of the company.

2013 — Today

The redesign of 2013 changed the blue and red color palette of the logo to a light-blue and white and made the lettering a bit bolder and straighter. The new style adds freshness and crispiness to the logo and shows the brand as a reliable and high-quality one.

Color and font

Hyatt Logo

The color scheme of the Hyatt logo is a classic blue-white-red tricolor. The Hyatt dark blue inspires a sense of calm and spiritual awareness along with feelings of trust, confidence and professionalism.

Red on the Hyatt logo is represented in a very light, but significant way – a thin curve, representing bridge between the brand and its customers, or between the Hyatt’s history and its future direction. Red color here symbolizes energy, warmth and comfort, making the logo is look distinct and modern.

White color of the wordmark adds purity to the logo, provides contrast and represents brand’s sophistication and success.

The wordmark is executed in elegant custom font, which is close to Optima. The typeface with its fine clean lines is one of the most recognizable in the hospitality industry.

The Hyatt logo is clean and functional, with a contemporary aesthetic, giving a classic, timeless feel that’s also modern, stylish, and versatile. It exudes brand’s confidence and loyalty to its customers, and represents the high quality of everything Hyatt does.