Accor Logo

Accor logoAccor Logo PNG

Accor is a brand of Europe’s largest hotel operator with more than 3,700 hotels operated under several brands, including Ibis, Sofitel, Pullman, and the main Accor brand. It was founded in 1967 and by now Accor operates in 100 countries, with more than 4,800 hotels and 280,000 employees worldwide. Its total capacity is approximately 704,000 rooms.

Meaning and history

Accor Logo history

1983 – 1992

Accor Logo-1983
The iconic Bernache Goose has been the symbol of the hotel chain since the very beginning, being depicted on the initial logo, created in 1983, and never leaving the insignia since then. The first logo for Accor had the intense blue wordmark in a smooth serif typeface with the bold letters outlined in black and accompanied by the image of nine light-gray flying geese.

1992 – 1997

Accor Logo-1992
The redesign of 1992 slightly stretched the badge horizontally and intensified the color palette of the Accor Badge. The lettering now got dark blue and the outline was gone, as it was not needed anymore. As for the school of geese, it now contained only five birds, which also got the colors darkened up and became more visible. The new badge stayed with the company for another five years and was representing the reliability and professionalism of the hotel management group.

1997 – 2007

Accor Logo-1997
The number of geese on the Accor logo was reduced to three with the redesign of 1997. This is when the logotype was also rewritten and the color palette refined and lightened up. The new inscription was set in a smooth and sleek sans-serif typeface with the horizontal bar of the enlarged capital “A” replaced by a horizontally stretched blue and white wave. The birds now featured the same color palette as the lettering and were shifted to the left part of the logo, starting their flight right above the top point of the “A”.

2007 – 2010

Accor Logo-2007
The modern and chic badge was created for the hotel chain in 2007. The number of the geese was reduced to two and the birds were now drawn more abstractly and schematically. Two gold medals geese were flying to the right, above the letter “A” of the logotype. As for the wordmark, it was set in the uppercase, with all letters featuring the same size. The inscription was set in a stable contemporary sans-serif typeface, with clean contours, and just one designer element — the shortened horizontal bar of the letter “A”.

2010 – 2015

Accor Logo-2010
Only one goose was left on the Accor logo after the redesign of 2010. The main idea and style of the badge remained unchanged though, just the second bird was removed and the “Hotels” tagline was added to the logo. The tagline was executed in all capitals of a lightweight sans-serif typeface, with all letters placed pretty far from each other, bringing air and volume to the bottom line of the insignia. Another slight change of the redesign was about the color palette, as the shade of blue, used for the lettering was enlightened, thus the whole logo became brighter and more welcoming.

2015 – 2019

Accor Logo-2015
In 2014 the Accor logo is being refined again. This time the style was significantly changed. The goose was redrawn and placed above the central part of the logotype, in a bright and intense shade of yellow. As for the inscription; it now featured “Accor Hotels” in the uppercase set in one horizontal line and executed in a simple modern sans-serif typeface, in dark blue. The main wordmark was underlined by the “Feel Welcome” tagline in the title case of a lightweight sans-serif font.

2019 – Today

Accor Logo

The AccorHotels logo is statutory and balanced logotype, it demonstrates the company’s leadership and robustness. The logo showcases the Group’s symbol – honey-colored bernache goose. This bird symbolizes group spirit, determination and travel. And when the goose is in flight it represents constant attention to others.

Accor’s goose icon is centrally located above the wordmark in white (or blue, depending on where it is used) serious and confident sans serif font.

The tagline, “Feel Welcome”, is a simple, striking and universal signature, that encapsulates the generosity and the very essence of hospitality. It’s a promise addressed to all the audiences: customers, employees and partners.

The elegant AccorHotels logo plays a vital role by embodying an emblematic sense of service.