Accor Logo

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Accor Logo

Accor is a brand of Europe’s largest hotel operator with more than 3,700 hotels operated under several brands, including Ibis, Sofitel, Pullman, and the main Accor brand. It was founded in 1967 and by now Accor operates in 100 countries, with more than 4,800 hotels and 280,000 employees worldwide. Its total capacity is approximately 704,000 rooms.

Meaning and history

Accor Logo history

The AccorHotels logo is statutory and balanced logotype, it demonstrates the company’s leadership and robustness. The logo showcases the Group’s symbol – honey-colored bernache goose. This bird symbolizes group spirit, determination and travel. And when the goose is in flight it represents constant attention to others.

Accor’s goose icon is centrally located above the wordmark in white (or blue, depending on where it is used) serious and confident sans serif font.

Accor Logo

The tagline, “Feel Welcome”, is a simple, striking and universal signature, that encapsulates the generosity and the very essence of hospitality. It’s a promise addressed to all the audiences: customers, employees and partners.

The elegant AccorHotels logo plays a vital role by embodying an emblematic sense of service.