Novartis Logo

Novartis Logo
Novartis is an international pharmaceutical company, one of the leading in Switzerland and in the world. The company focuses on a wide range of disease areas including oncology, immunology/dermatology, neuroscience and respiratory.

Meaning and history

Novartis Logo history


The brand’s name Novartis it formed from the combination of two words “Nova Artes”, which means new art and innovation in simple forms.
The Novartis logo consists of a wordmark, a graphic colorful icon and a tagline, saying “caring and curing”. The image is located on the left of the wordmark, while the tagline – in the bottom right corner of the logo.

The Emblem

Novartis Logo
The main color accent of the Novartis logo is its icon. At first glance the symbol resembles a harp. And it doesn’t surprise, knowing how the company’s name was formed.
But the Novartis icon can also be an image of mortar and pestle, this device is still used in some labs for making fine powder of tablets and mixing of active ingredients.

Color and font

Novartis simbol
The Novartis wordmark is executed in Trajan Bold typeface, which is a glyphs serif font designed by Carol Twombly and published by Adobe.
The Novartis logo color palette consists of white, the two icon colors, and the Novartis blue, which is used exclusively for the wordmark and one element of the image.
The image colors are Persimmon and Spanish deep Yellow. The delicate Novartis tricolor on white background adds elegance and sophistication to the wordmark’s and icon’s fine lines, making the logo timeless and recognizable.