Norton Logo

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Norton Logo
Norton is a British brand of motorcycles manufacturer, which was created in 1898. One of the oldest in Europe, the brand is highly recognizable and respected across the globe.

Meaning and history

Norton Logo history


Norton is a very constant brand in terms of visual identity designs. Its logo was created in 1913 and was only slightly refined during the company’s history.
The Norton logo is composed of a wordmark executed in a custom typeface in a hand-written style. The smooth and elegant curves of the Norton inscription are accompanied by a long tail of the letter “N”, which covers all the nameplate and finishes near the left bottom point of the last Norton’s “n”. The rounded line also crosses the “t”, which is the most constant element of the whole logo.
The logo is simple and sophisticated, a true representative of the brand’s history and legacy. It is performing a retro style in modern culture. The monochrome color palette makes it look confident and powerful.
Norton Logo
The Norton logo was created by the founder’s daughter during the family meal, and until today it is an essential part of the brand.