NBA Gatorade League Logo

NBA Gatorade League Logo

Previously known as the D-League, the NBA G League acquired its current name due to the partnership with Gatorade. It was in 2017, so for the 2017-2018 season … or simply the G League, is the National Basketball Association’s official minor league basketball organization. The league was known as the National Basketball Development League (NBDL) from 2001 to 2005, and the NBA Development League (NBA D-League) from 2005 until 2017.

In the 2017–18 season, Gatorade became the title sponsor of the D-League, and it was renamed the NBA G League.

NBA Gatorade League Logo history

In the 2017–18 season, the D-League entered into a multi-year partnership with Gatorade and announced it would be rebranded as the NBA Gatorade League.

The league retired the D League logo.

Unveiled in June, 2017

The league broke away its iconic red-white-and-blue silhouette logo. Now it is a nod to the Gatorade logo – the letter “G” with a stylized lightening bolt, its iconic design element (orange with a red, black and white outline).

The iconic lightning bolt

NBA G League logo

The new logo also features a white silhouette caught mid-dunking, only this time against a black background.

A silhouette of a basketball player framed by a vertical rectangle with rounded corners. The silhouette is white and the background is black. The color palette also includes a bit of orange. The lightening bolt against the letter “G” in the bottom right hand corner of the rectangle. The letter “G” is the sponsor’s logo.

The image of the player is less dynamic then in the previous logo.

The new logo seems to focus more on the sponsorship than on its own message.