NAG Logo


NAG is the name of a former German automaker, which was established in 1901 as Neue Automobil Gesellschaft, and ceased all operations in 1934. The company specializes mainly in the production of cars and trucks and was one of the most famous brands in the automobile industry of the first half of the 20th century.

Meaning and history

The visual identity of the NAG brand has never been changed. Once created, in 1901, it stayed with the company till the end and reflected its professional and fundamental approach along with strength and confidence.

The company’s emblem is composed of a white hexagon with a delicate silver outline. Inside the geometric badge, there are three black smaller hexagons, where three letters “N”, “A” and “G” in white are placed.

NAG Logo

The geometric pattern of the logo resembles three arrows, pointing to three different directions, showing the company’s willingness to develop and grow, yet without losing its connection to the roots and legacy.

The monochrome color palette of the company’s visual identity is a traditional choice reflecting authority and professionalism. Yet on some of the versions, the black is changed to dark green, and its forestal shade creates a sense of security and confidence, showing the brand’s value of its customers.