Motel 6 Logo

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Motel 6 Logo
Motel 6 is a motel chain, which was established in 1962. Today the company operates almost 1,5 thousand budget-motels across the USA and Canada and is a part of The Blackstone Group.

Meaning and history

Motel 6 Logo history


The Motel 6 visual identity is bright and modern. Its simple logo is composed of a square with the brand’s name on it.
The “Motel” part of the inscription is vertically placed in the upper left corner of the square and features a simple sans-serif typeface of white lowercase lettering.
The star of the logo is the number “6”. It takes almost all the space on the blue background. Drawn in red, the number has a white outline, which creates a great contrast and makes the logo look remarkable and eye-catching.
Motel 6 Logo
The light blue, red and white color palette of the Motel 6 logo represents the brand as creative and energetic. Red is a symbol of warmth, passion, and love, which are important characteristics of the hospitality service company. Blue and white add a sense of professionalism and expertise, reflecting the brand’s reliability and confidence.
The minimalist Motel 6 logo looks strong and contemporary due to the use of the number as the main element and the bright color scheme.