Howard Johnson Logo

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Howard Johnson Logo
Howard Johnson is a hospitality chain that was established in 1925 as a restaurant business and changed its specialization in 1954. Today the company is run by Wyndham Group and has over 300 hotels and motels across America and Canada.

Meaning and history

Howard Johnson Logo history


Named after its founder, Howard Deering Johnson, the hotel chain boasts a traditional visual identity, evoking cozy feelings.
The Howard Johnson logo is composed of an underlined wordmark with an emblem above it. The inscription in a cursive typeface is neat and clean, all the letters are separated from each other, except “J” and “O” connected. The first letters of the two words boast elongated curved tails, which add elegance to the logo.
The Howard Johnson emblem is a stylized image of the roof with a window in it and a blue sky, enclosed in a half-circle frame above it. The blue and orange color combination of the emblem makes the logo look warm and kind, evoking a welcoming feeling.
Howard Johnson Logo
The orange underline of the wordmark balances the emblem and adds a bright accent to the whole logo.
The Howard Johnson visual identity is traditional and timeless. It represents a stable company with values of roots and heritage. The company, that aims to provide its customers with the best services for their comfortable stay.