Martini Logo

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Martini Logo
Martini is a brand of an Italian vermouth made by Martini & Rossi. The drink was born in 1863 and was bought by Alessandro Martini and Luigi Rossi in 1879. Martini & Rossi merged with Bacardi in 1993, until that the brand was fully controlled by the Rossi family.

Meaning and history

Martini Logo


The famous ball & bar logo was registered for the first time in 1929, becoming the most iconic symbol of the Martini brand. It’s distinctive, essential and memorable.
Martini is synonym of excellence and glamorous lifestyle. Every single design detail and every bottle is a representation of Martini personality and story.
Martini is a perfect sample of how a logo turns up to be a clear distinctive of its brand. Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art. Excellent equilibrated logo blunt with thin line.
The Martini logo is executed in such a precise way that including it in any place will never result a problem. Ideal sample to show the graphic bases that support a well done logo. It combines geometric shapes without resting mobility or lightness, resulting to be elegant and fresh.

Color and font

Martini symbol
The traditional Martini palette includes three colors: black (R0G0B0), red (R212G6B27) and gold (R210G175B94).
The Martini typeface is a geometric sans serif font MARVENProBlack for the main brand lettering and MarvenProRegular and MarvenProBlackMedium – for additional.

The Emblem

Martini emblem
The Martini renown logo was born in 1929. That was a year when the company used the black name tag spelling “Martini” for the first time. It was superimposed to a red circle and was successively referred to as “ball and bar”.
It is told that the designer, Livio Cibrario, submitted three different proposals for the logo; it was thanks to impulsivity and instinct, and a bit of luck, that the owners chose the one who would become their icon. One of the theories is the design was inspired by the sun setting behind a Martini sign.
For a short period of time, in 1944, the logo appeared bearing a green contour. For more than half a century the logo has not undergone any significant modification; in 1995 the Di Robilant agency took it upon them to restyle the logo by making the font, the shapes and the colors more solid. In 2003, the same agency created a 3-D effect on the red circle, giving renewed value to all the other elements.