Publix Logo

Publix logoPublix logo PNG

One of America’s largest regional grocery chains, Publix has a simple yet recognizable logo. The rounded letters have a fun and inviting style.

Meaning and history

Publix Logo history

Since 1972, the logo of the Florida-based supermarket chain Publix has had the same core, including a rounded “P” and a green palette. And yet, it hasn’t remained the same but was modified at least three times. As a result, the visual brand identity has been aligned with the design trends of its era.

1930

Publix Logo 1930

The first Publix Food Store started working in Winter Haven, Florida, in the fall of 1930. For the first four decades of its existence, the company used a logo that looked nothing like the current one.
The original Publix logo showcased the name of the brand in a sans serif type. The glyphs were bold and had elongated proportions. The word “Market” below was also given in a sans, but it had more traditional proportions.
The wordmark was placed inside a circle with a dashed line going around its border. This peculiar trim gave a unique touch to the otherwise generic logo.

1972

Publix Logo 1972

This is when the era of the rounded “P” and the green color started. In addition to being the initial of the brand’s name, the letter also looked like the road. The white rectangle in the lower right corner could be interpreted as a parking lot near the supermarkets of the chain. So, in a way, the Publix logo was a kind of a welcoming sign for those who were passing or driving by.
The original design showcased the “P” in white with a dark green filling and light green background. In the lower right corner, there was the word “Publix” in dark green. The “P” in the brand’s name was the same as the large one, while all the other letters echoed its shape. The “b” looked like an inverted “P,” while the dot above the “i” was larger than usual, which emphasized its similarity to the green circle inside the “P” emblem.
The use of the green color can be partly explained by the fact that around 90% of the stores include a pharmacy. The subliminal “promise” of natural products is also part of the green color.

1976

Publix Logo 1976

By 1976, the minimalist trend was already quite obvious. Also, by then, the “welcoming sign” theme had probably fulfilled its aim. The company decided to make an additional logo. Here, they cut the previous logo down leaving only the wordmark.
It looked almost the same as on the previous logo featuring the same rounded font. There were also a couple of modifications as now there was no need to “rhyme” the wordmark with the “P” emblem and fit it into a smaller space. That’s why the breathing space between the letters grew by far more generous, while the dot above the “i” returned to its normal size.

2012

Publix Logo

An even simpler version was unveiled. Here, only the “P” was left. It was now white inside a dark green circle. The color of the circle was closer to the dark green of the 1976 wordmark but looked a little lighter. What makes the emblem dramatically different from the 1972 version is that the letter has a closed lower end, as opposed to the “open road” end of the older version.
The “P” is used both by itself and together with the full wordmark.
The type featured in the Publix logo has glyphs similar to the Opificio Bold and Sinn Bold fonts, although they are not the same.

Symbol

Upon comparing the wordmark with the Opificio Bold font, you may find out that they look very close, especially the “u” and the “b.” Another type that is pretty similar in style is Sinn Bold. This font was developed by Alec Julien and published by Haiku Monkey.

However, these types haven’t been taken as they were. For instance, the “P” is completely different from the respective glyph of the Opificio Bold type. On the Publix logo, the capital initial looks by far friendlier due to its rounded shape.

Emblem

Publix emblem

While this logo is just a wordmark without any pictorial elements, there’s an interesting graphic effect to it – the word seems to have been broken into two parts. Each of the parts differs in style. The letters “Pub” have a rounded structure and are based on a circle shape. On the whole, they have a rather friendly style. The lettering “lix” is edgier and slimmer.

And yet, each of the two parts has some elements that connect it to the other part. You may notice that the ends of all the letters aren’t rounded. Also, the dot on the “I” is rounded.

As the company hasn’t given any explanations regarding this logo, we can’t say for sure whether the effect results just from the fact that the letters “p,” “u,” and “b” are rounded in themselves or whether the contrast has been used on purpose.

Publix Logo Emblem

Font

As we’ve mentioned earlier, the font featured on the Publix logo is pretty similar to Opificio Bold. This is a sans serif type developed by Andrea Cerboneschi and published by Monofonts. It’s one of the most popular fonts introduced by this type foundry. Opificio is a geometric sans serif font created for an artisanal workshop Opificio JM based in Prato, Tuscany, Italy. The design was developed in collaboration with John Malkovich.

Colors

Publix Logo

Green symbolizes nature and safety. This seems to go well with the GreenWise Market retail concept and the fact that around 90% of Publix stores have a pharmacy.

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