Lada Logo

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Lada Logo
Lada is a Russian brand of low-budget cars, which was founded in 1973 and managed by AvtoVAZ, a subsidiary of Renault Group. The brand is the leading automobile manufacturer in Russia and distributes its cars to many African and European countries.

Meaning and history

Lada Logo history

The name of the brand, Lada, means a small boat with a sail, which was widely used in ancient times by the Slavic. The brand’s visual identity is fully based on the label’s meaning.
The Lada logo is composed of a wordmark with an emblem on its left. The wordmark features all-caps lettering in a modest and simple sans-serif font, which is executed in dark gray color. The lines are clear and straight, and the letters are located close to each other.
The Lada emblem is an oval frame with an image of the boat enclosed. The boat is moving East. It is a symbol of the company’s progress and moving forward.
All the previous Lada emblem versions featured the same drawing, but with a smaller sail. With the redesign of 2015, the badge became three-dimensional and more stylish.
The first design of the Lada logo featured monochrome, which was later changed to silver and blue color palette, where both the wordmark and the emblem’s background were colored blue. It was a representation of the brand’s trustworthiness and professionalism.
Today’s gray color scheme of the Lada logo adds elegance and confidence to the brand, making it a competitive company in the world’s automobile market.