Lada Logo PNG
Lada is the name of a Russian automobile marquee, established at the beginning of the 1970s by AutoVAZ. Today the brand, specialized in the production of affordable cars and commercial vehicles, is owned by Renault Group and distributes its products all over Eastern Europe and some Asian countries.
Meaning and history
The history of the Lada logo started in the 1960s, with the badge, created for AutoVAZ, which has never been used. The prototype was laying on the shelf for almost five years until the first official logo was accepted and introduced in 1970.
1966 – 1970
The first, trial version of the logo was designed by a Russian artist, Vladimir Antipin. It was an inscription in Cyrillic, places inside a trapezoid badge with rounded angles. There was a strong resemblance to the iconic Fiat logo in this design, so probably it was one of the reasons it has never been used.
1970
1970
1970
1970
1970 – 1974
The first official Lada logo was introduced in 1970 and depicted a stylized image of a sailing boat, which looked like the one the northern people such as Varyags and Vikings used. The name of the marque, Lada, is a Russian name for this boat.
The symbol in white was placed on a black background enclosed in a pentagon white and black frame with the “Tolyatti” (the name of the city the brand was established, “Тольятти” in Russian) inscription along its bottom part.
When the first thirty cars of Lada were released, there was a typo on their badges and instead of the Russian letter “Я” ( “Ya” in “Tolyatti”), the Latin “R” was put.
Later in the same year, the lettering was removed from the logo, and it was just a white sailboat on a black background.
1974 – 1985
In 1974 the shape of the badge was simplified to a strict vertically placed rectangle, and the framing was removed. It was a very minimalist and laconic emblem, which looked strong and confident on any placement.
1985 – 1993
The color palette of the emblem was switched to blue, white, and gray in 1986, but that was not the only change of this redesign. All lines and contours were elongated. The badge became narrower and higher, started looking elegant. The white Lada boasted delicate gray accents on its sail and looked bright on a sleek blue background. The gray accents were balanced by a gray outline of the rectangular emblem with rounded angles.
1993 – 2002
In 1993 the logo was completely changed by another Russian artist, Vladislav Pashko. He changed the vertical rectangle to a horizontal oval, redrawing the boat in a more abstract way with smooth wide lines. The color palette was kept, yet the blue shade became brighter.
2002 – 2007
In 2002 the electric blue shade was replaced by a calm tone, and it gave a more professional and trustworthy look to the badge, evoking a sense of confidence and reliability.
Later a three-dimensional badge was created. Keeping the style and colors, some light gray gradient was added to the composition. The metallic shade was matte, and it added a luxurious touch.
2007
2007 – 2015
2015 – 2021
The redesign of 2015 brought some significant changes to the Lada visual identity. The blue color was removed from the emblem, and the sailboat was redrawn, becoming wider, bolder, and more square. It was the first time when the logo was created by a foreign artist, Steve Martin.
2021 – now
