InterContinental Logo

InterContinental logo
InterContinental Hotels & Resorts is a hotel brand founded in 1946 as a subsidiary of Pan American World Airways. There are more than 200 InterContinental hotels featuring over 68,000 rooms worldwide. The first hotel under this brand was opened in Belem, Brazil.

Meaning and history

InterContinental logo history


The InterContinental logo is an example of luxury and elegance. Classic fine lines of the wordmark, calm color palette and a sophisticated icon make a perfect image for a premium brand.
The wordmark is executed in black delicate typeface with “Hotels & Resorts” black tagline in capital letters.
InterContinental logo
The icon and the brand’s signifier, a gold petal with white letter I on it, is located above the typeface and is the main eye-catching element of the logo.
The polished gold icon looks chic and modest at the same time, which makes it a perfect signifier for a premium InterContinental brand.