Great Wolf Lodge Logo PNG
Great Wolf Lodge is an American brand of family hotels. The famous resort company was established in 1997 and became famous due to its water parks and numerous other activities for the whole family.
Meaning and history
1997 – 2000
The original logo design was styled as a classic Midwestern signboard with a round extension in the top. Much of it was green to resemble the foliage. This bit had the brand’s wordmark (then – ‘Black Wolf Lodge’) made from white serif letters. The round bit accommodated some tree outlines, as well as big wolf’s head.
Below them, there was also a wood-inspired green plaque with the address – Wisconsin Dells, Wisconsin – conveyed in a bold white writing.
2000 – 2001
In 2000, they somewhat brightened the color scheme and also replaced ‘Black’ in the wordmark with ‘Great’.
2001 – 2008
In 2001, they introduced a plainer, rectangular signboard shape, squeezed it from the sides and also darkened the colors through the logo. The wolf’s head got bigger, and everything below was gotten rid of.
2001 – 2004
2008 – 2022
The Great Wolf Lodge’s visual identity is confident and eye-catching. The hotels’ logo is composed of a square frame with a wordmark and an emblem inside.
The black bold inscription is built in three levels and executed in a decorative typeface, which is Carlson Antique, created by Berne Nadall. The unique style of the lettering is complemented by a bright spot in the middle of it.
The red Great Wolf Lodge emblem is a wolf’s footprint, which replaces the letter “O” in “Wolf”. The color of the image balances the red framing of the logo and makes a great accent.
It is a strong and recognizable visual identity concept, which is instantly associated with the brand and looks strong and modern due to the use of interesting typeface and a bright color combination.
The Great Wolf Resorts’ main company also uses a wolf footprint as its symbol, but its executed in a light blue and has a shape of a water drop, to represent the main group’s activity — water parks.
2022 – Today
