Hanna-Barbera Logo

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Hanna-Barbera logoHanna-Barbera Logo PNG

Hanna-Barbera Productions, Inc. was a Los Angeles-based animation studio and production company. During almost half a century of its history, the Hanna-Barbera logo went through around 15 modifications. In many cases, the company just dropped its old logo completely to introduce a totally new one, where nothing brought to mind of its predecessor.

Meaning and history

Hanna-Barbera Logo history

1957

Hanna-Barbera Logo 1957
The company was founded in 1957 by William Hanna and Joseph Barbera (who created Tom and Jerry) in collaboration with film director George Sidney.
The original emblem sported the letters “H” and “B” inside maroon and light blue boxes respectively. The shape of the boxes was close to the square and the rectangle but, in fact, they were more of irregular quadrilaterals. The glyphs also had a playful irregular shape.

1958

Hanna-Barbera Logo 1958
The logo grew even more carefree. Both the boxes and the letters became more irregular. The colors, too, were replaced by brighter and more eye-catching ones.

1959

Hanna-Barbera Logo 1959
This time, the brand owners decided that just the two initials were not enough. The full name of the company was placed over a warm green background. The type was inspired by handwriting.

1961

Hanna-Barbera Logo 1961
The type remained “handwritten” but adopted several picturesque curls.

1961

Hanna-Barbera Logo 1961
The same year, a simple logo was introduced. The lettering still seemed to have been written by hand but looked more minimalist now.

1967

Hanna-Barbera Logo 1967
For less than a year, you could come across a version where the lettering “Hanna-Barbera” was paired with a stylized depiction of a film.

1967

Hanna-Barbera Logo 1967
The majority of projects released during the following six years featured the huge letters “H” and “B” in a heavy typeface. The designers successfully played with negative space, which created an unusual and stylish result.

1973

Hanna-Barbera Logo 1973
Once again, the initials were replaced by the full name. This time, a font with rounded serifs was chosen.

1974

Just a year later, the time of a two-letter logo came again. The glyphs looked somewhat similar to the 1967 version but were italicized, which made the design more dynamic.

1977

Hanna-Barbera Logo 1977
And again, the writing “Hanna-Barbera” appears. This time, the type is drastically different than in any other “full” wordmark used earlier, although the friendly rounded style is preserved.

1979

Hanna-Barbera Logo 1979
The so-called Swirling Star was created by Art Scott. It appeared in various projects until 2001, along with other emblems.

1988

Hanna-Barbera Logo 1988
A pretty generic “written by hand” version was unveiled.

2001

Hanna-Barbera logo
The current Hanna-Barbera logo was also inspired by handwritten words. It has a fun carefree style.