NBC Logo

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NBC Logo

The National Broadcasting Company has changed its logo more than once over its more than 80-year history. During the last three decades, it mainly used variations of the peacock emblem.

Meaning and history

NBC Logo history

NBC started working in 1926. It was established as a radio network and used an image of a microphone as an emblem. There were lightning bolts all around the microphone. In two years the second logo appeared. It featured the NBC wordmark inside a square shape. When NBC became a television network in 1942, it adopted the same emblem.

It was only in 1944 that the television network introduced its own logo. It was a microphone with lightning bolts all around and actually looked very much like the 1926 emblem.

In 1954 the xylophone NBC logo was created. The visual emblem was accompanied by recognizable chimes played as a seven-tone sequence.

Two years later, the famous peacock logo was adopted. It was designed by John J. Graham. The stylized bird had eleven feathers, which was supposed to emphasize the richness of colors the television network used (it had just increased the color programming). The next year, an animated peacock was introduced.

In 1962 the peacock emblem was slightly modified. The bird appeared against a kaleidoscopic background. The “Laramie Peacock” version of the emblem was used only to introduce the programs made by NBC itself.

Shortly before its fiftieth anniversary the network introduced a trapezoid “N” emblem consisting of two trapezoids – red and blue. Three years later, a so-called Proud “N” logo appeared, where the peacock was used again.

Snake symbol

NBC symbol

In 1959 the network created one more symbol. It was used in addition to the bird emblem. The new logo featured the NBC insignia in which each letter grew from the other. It was called the “NBC snake” and had several variations.

Current NBC emblem

NBC emblem

Since 1986, the NBC insignia has been part of the logo. The peacock emblem itself has not changed much since then. One of the most recent modifications of the NBC logo took place in 2013. The “NBC” inscription in a newly-designed type was placed below the 3D peacock.


nbc tv logo

For most of the time, the “NBC” wordmark was part of the logo, but the typeface itself was changed dramatically. The 2013 version includes a minimalistic sans-serif type.


old nbc logo

The emblem sports a rich color palette, including yellow, orange, red, purple, blue, and green. The diversity of colors seems quite natural, taking into consideration that the symbol depicts a peacock.