NBC Logo


The National Broadcasting Company has changed its logo more than once over its more than 80-year history. During the last three decades, it mainly used variations of the peacock emblem.

NBC Slogan
  • Be There!

  • Proud as a Peacock.

  • Come Home to NBC.

  • America's #1 Network.

  • Where the Stars Come Out at Night.

Meaning and history

NBC Logo history

1926 – 1931

NBC Logo 1926
NBC started working in 1926. It was established as a radio network and used an image of a microphone as an emblem. There were lightning bolts all around the microphone. In two years the second logo appeared. It featured the NBC wordmark inside a square shape. When NBC became a television network in 1942, it adopted the same emblem.

1931 – 1942

NBC Logo 1931
The redesign of 1931 kept the lightning bolts but made the NBC logo stricter and simpler. It was a diagonally set lettering (from the upper left corner to the bottom right one” with five bold black lightning bolts around, enclosed into a thin black square frame with rounded angles. The emblem stayed with the company for almost a decade.

1943 – 1946

NBC Logo 1943It was only in 1943 that the television network introduced its own logo. It was a microphone with lightning bolts all around and actually looked very much like the 1926 emblem.

1946 – 1952

NBC Logo 1946
In 1946 the company started using a very simple yet elegant logo, with only the uppercase inscription written in black on a white background. The lettering was executed in a traditional italicized serif typeface with bold yet sophisticated lines and slightly sharpened serifs on their ends.

1952 – 1953

NBC Logo 1952
The logotype becomes more modern and strong in 1952. The italicized serif font is being replaced by a bold and strict sans-serif, while the black bodies of the letters turn white and gain a thin black outline and a thick black shadow. Now each letter looks like a solid and strong building block, showing the company and stable, reliable and confident.

1953 – 1959

NBC Logo 1953In 1953 the xylophone NBC logo was created. The visual emblem was accompanied by recognizable chimes played as a seven-tone sequence.

1956 – 1975

NBC Logo 1956Two years later, the famous peacock logo was adopted. It was designed by John J. Graham. The stylized bird had eleven feathers, which was supposed to emphasize the richness of colors the television network used (it had just increased the color programming). The next year, an animated peacock was introduced.

In 1962 the peacock emblem was slightly modified. The bird appeared against a kaleidoscopic background. The “Laramie Peacock” version of the emblem was used only to introduce the programs made by NBC itself.

1958 – 1975

NBC Logo 1958Shortly before its fiftieth anniversary the network introduced a trapezoid “N” emblem consisting of two trapezoids – red and blue. Three years later, a so-called Proud “N” logo appeared, where the peacock was used again.

1975 – 1979

NBC Logo 1975
In 1975 the most abstract and unusual NBC badge was introduced. A geometric image, composed of red and blue segments and white negative space. The composition looked like a stylized letter “N”, though also had a very intriguing and artsy character, pointing on the same sides of the company, and showing it to the audience under a new angle.

1979 – 1986

NBC Logo 1979
The iconic NBC peacock first appeared on the logo in 1979. It was a fancy bird with its body drawn in white and outline in blue, and its tail in all colors of the rainbow. The image was set over a thin blue outline, repeating the shape of the geometric “N” from the previous version of the logo.

1986 – 2010

NBC Logo 1986
The contours of the peacock were refined in 1986 and the “NBC” logotype was added to the graphical image. The bird was enlarged and placed above the black uppercase lettering written in black and executed in a solid and stable sans/serif typeface with thick lines, clean contours, and classic square cuts of the lines.

2010 – 2013

NBC Logo 2010
The redesign of 2010 added some glance to the NBC peacock, creating a feeling of a three-dimensional metallic surfer by adding some gradient shades and replacing white elements with gray. As for the lettering changed it was completely removed from the logo.

2013 – Today

NBC logoSince 1986, the NBC insignia has been part of the logo. The peacock emblem itself has not changed much since then. One of the most recent modifications of the NBC logo took place in 2013. The “NBC” inscription in a newly-designed type was placed below the 3D peacock.

Snake symbol

In 1959 the network created one more symbol. It was used in addition to the bird emblem. The new logo featured the NBC insignia in which each letter grew from the other. It was called the “NBC snake” and had several variations.


nbc tv logo

For most of the time, the “NBC” wordmark was part of the logo, but the typeface itself was changed dramatically. The 2013 version includes a minimalistic sans-serif type.


old nbc logo

The emblem sports a rich color palette, including yellow, orange, red, purple, blue, and green. The diversity of colors seems quite natural, taking into consideration that the symbol depicts a peacock.