Extended Stay America Logo

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Extended Stay America Logo

Extended Stay America is an American hotel-chain company, which was established in 1995 and today has more than 600 locations across the USA and Canada. The brand is focused on low-budget long stay rooms.

Meaning and history

Extended Stay America Logo history

The Extended Stay America visual identity is based on a simple inscription and a bright color palette. The logo is composed of a wordmark and an emblem on its left.

The nameplate features two different styles and colors of the lettering — the upper part has “extended” in the lowercase sans-serif typeface with a diagonal cut of the letter tails, it is colored green.

The lower part “Stay America” is written in all capitals of the straight and neat sans-serif font in a dark chocolate color. It is a clean geometric inscription, which evokes a sense of reliability and confidence.

Extended Stay America Logo

The Extended Stay America emblem is a stylized green star with rounded angles. Its smooth lines create a feeling of comfort and warmth.

The green and chocolate-brown color scheme of the Extended Stay America logo represents the brand that values energy and progress, as well as aims to create a cozy home away from home for its clients.