Estee Lauder Logo

Estee Lauder Logo
While the overall style of the Estee Lauder logo has remained pretty consistent through the years, there have been at least three subtle updates. You can notice them if you take a closer look at the different versions and compare them side by side.

Meaning and history

The roots of Estée Lauder Companies Inc. can be traced back to 1946. Today, it is one of the largest US companies specializing in the manufacturing and marketing of skincare, makeup, fragrance, and hair care products.
You can come across two old logotypes.
One of them is given in a simple sans looking very much like the logo of the brand itself. Here, the glyphs are made up of strokes of different widths. The name of the founder, Estee Lauder, is given in larger letters, while the word “Companies” is smaller. It is placed below. All the words are capitalized.
Logo1 Estee Lauder


There is also a version featuring the Optima font. At first glance, it may look very much like the one described above, and yet, it is slightly more refined. You can notice elegant details, including the unusual ends and angles, as well as the difference in the widths of the strokes.

Current corporate symbol

At first glance, the Estee Lauder Companies logo as seen on the official website may look pretty similar to the old ones. And yet, you can notice it is far from being the same. To begin with, all the words are placed within a single line. The word “Companies” is of the same height as the writing “Estee Lauder.”
While you can notice that some of the bars and curves are wider than the others, the difference is not as obvious as in the previous logos. While the overall style is pretty simple, you can notice the playful and elegant curve at the end of the “R.”
Logo Estee Lauder

Estee Lauder brand’s emblem

The logo used by the Estee Lauder brand itself is slightly different from the logo of Estee Lauder Companies.
To begin with, the type is by far simpler – it is a sans serif font without the decorative ends that can be seen on the older Estee Lauder Companies logo featuring the Optima font. In fact, it is more like another old corporate logo that is not used anymore. In spite of its minimalism, the wordmark has an elegant touch due to the varying widths of the bars and curves forming the glyphs.
Because of its simpler design, the logo is easier to reproduce.

Colors

While you can come across an older version in dark blue, the current website features the Estee Lauder logo in black (the brand’s logo) or white (the corporate logo).