Sensodyne Logo

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Sensodyne Logo

Sensodyne is a brand of toothpaste and mouthwash intended for people with sensitive teeth. The brand belongs to GlaxoSmithKline.

Meaning and history

Sensodyne Logo history

The Sensodyne logo has not changed much since 1961 when it was first introduced. Yet, there has been a couple of subtle modifications.


The original version featured the word “Sensodyne” in blue. Behind it, there was an emblem consisting of three blue rings.


The ring grew grey, while the shade of blue grew darker. The initial “S” was no longer larger than the other letters. The width of the strokes was more even than in the previous version.