Dettol Logo

Dettol LogoDettol Logo PNG

Dettol is a brand specializing in antibacterial soaps, sprays, and wipes. The Dettol logo was inspired by the protective properties of the product, which, according to the company, “Kills 99.9% of bacteria.”

Meaning and history

Dettol Logo history

1950s – 1970s

Dettol Logo 1950s

The original logo was a dark green label, shaped like a circle with a rectangular extension in the bottom. The center of said circle was occupied by a black rectangle. In it, the word ‘Dettol’ was placed in bold, capitalized letters of a simple sans-serif font. It was put over a grey picture of a sword with an elaborate, elegant hilt.

1970s – 1990s

Dettol Logo 1970s
The next logo used similar elements, but in a different layout. In particular, the centerpiece was a rectangle, colored bright green (much lighter than before). In its center, they placed a silhouette of a sword – almost identical to the one they had initially. Above this geometric figure, they placed the word ‘Dettol’. The letters are now black. The font stayed very similar, although there are now lowercase letters, as well.

1990s – 2010

Dettol Logo 1990s
They transformed the rectangle into a circle shape, whose coloring switched from darkish green to lime. They also added shading near the edges and left the white sword where it was – in the center of the figure. The name wordmark was nearly unchanged, save for the coloring (now blue with thick white borders). Instead of being above the main emblem, it was now in its center.

2010 – 2020

Dettol Logo-2010
The older version featured the word “Dettol” in blue over a green circle. Behind the blue wordmark, a white sword can be seen. The main changes from the previous design included a swampy yellowish green instead of the lime, as before. The circle itself was now a lot smaller, which made the sword stick out from its borders. That’s also why they gave it a more prominent black outline. Where the sword’s tip left the borders, they included a small shining effect – white with yellow borders.

2019 – Today

Dettol Logo
In the updated logo, the green grows darker, while the wordmark goes white. The sword is gray. They also made the logo a lot simpler, both in coloring and forms. For instance, they introduced new borders around the circle – metal grey, like the sword in the middle. The name abandoned its thick white outline, but the font was still the same. The letters in the center also seemed to cut the break in two separate shapes. The shining effect in the bottom was supplanted by a similar, but more realistic image.

Font and color

The simple and strict Dettol logotype, executed in a custom sans-serif typeface looks professional and confident, pointing to the strongest sides of the brand and its best qualities. The inscription in the lowercase, with the “D” capitalized, is written in a font, which is pretty similar to Sequel Sans and Britannica Semi Condensed, but with some lines modified and the upper edges of the “T”s cut diagonally.

As for the color palette, the logo of the brand is drawn in gradient green and white, a combination evoking a sense of growth and success and accenting on stability and trustworthiness. The logo is framed in light gray, which is a color of professionalism and elegance.

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