MAC Cosmetics Logo

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MAC Cosmetics Logo
MAC Cosmetics is a Canadian brand of make-up cosmetics, which was established in 1934 and today is one of the world’s most popular names in the industry.

Meaning and history

The name of the brand, MAC, is derived from Make-up Art Cosmetics, so being an abbreviation, it is always written in all capitals.
The strong and minimalist MAC visual identity is strong and instantly recognizable all over the world. It is composed of a modern wordmark with only two small extra details.
The stretched bold lettering of the MAC logo is executed in a modern and even futuristic sans-serif typeface, which is close to Factor font. It has clean lines with rounded angles and both “M” and “A” are opened at one point, which makes the wordmark more lightweight and stylish.
MAC Cosmetics Logo


The letters of the nameplate are located close to each other and are all connected to their bottom line. The upper part of the inscription looks more empty, and that is why there are two dots added on both sides of the letter “A”.
The bold dots perfectly balance the logotype and add uniqueness and individuality to the brand’s visual identity.
MAC Cosmetics uses black and white combination for its logo, and white sometimes turns silver when placed on packaging, depending on the collection.