NYX Logo


NYX Professional Makeup was established in Los Angeles in 1999. The cosmetics brand got its name after Nyx, the Greek goddess of the night.

Meaning and history

The NYX logo can be given in several versions. The simplest wordmark features the word “NYX” in capital letters. The glyphs have a distinctive look due to the unusual curves. For instance, both the upper and the lower halves of the “X” are formed by two identical semi-circles. The same semi-circle is used as the upper half of the “Y,” while the curve replacing the diagonal bar of the “N” echoes the shape, too.

Logo NYX

In the full version of the logo, you can see a small white heart below the “Y.” There is also the tagline “Professional makeup.”