Herbal Essences is a range of haircare products introduced by Procter & Gamble. It began in 1971 from a single shampoo called Clairol Herbal Essence Shampoo.
Meaning and history
1978 – 1980s
The old Herbal Essences logo featured the lettering “Clairol Herbal Essence” in dark green.
1980s – 1995
A roundel logo featuring various flowers and a serif type was used.
1995 – 2005, 2013 – 2017
The redesign of 1995 brought a very romantic and sophisticated badge to the brand. It was the same dark green circular frame with the white inscription, but in the middle of the emblem a different flower was drawn — a tender and very detailed rose in a smooth calm color. The red outline of the insignia changed its shade to a lighter and brighter one, which made the fine and feminine badge look stronger and more stable.
2005 – 2014
The logo showcased a light green and yellow ring with silver trim and the silver lettering “Herbal Essences.”
2014 – 2017
In 2013 the brand comes back to its logo version, created in 1995 — the pink rose in a dark green circular frame with a white and red outline. The white capitalized inscription in a classy bold serif tour face was written around the green part of the badge, looking professional and adding a sense of reliability and expertise to the brand.
2017
The thick ring was replaced by a simpler, thin one decorated with green leaves. The name of the brand could be seen inside.