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Herbal Essences is a range of haircare products introduced by Procter & Gamble. It began in 1971 from a single shampoo called Clairol Herbal Essence Shampoo.
Meaning and history
1978
The old Herbal Essences logo featured the lettering “Clairol Herbal Essence” in dark green.
1980s-1990s
A roundel logo featuring various flowers and a serif type was used.
2005
The logo showcased a light green and yellow ring with silver trim and the silver lettering “Herbal Essences.”
2014
The palette grew somewhat darker, the wordmark was now dark green.
2017
The thick ring was replaced by a simpler, thin one decorated with green leaves. The name of the brand could be seen inside.
