Crackle Logo

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Crackle Logo
Crackle is an American brand of a video streaming service provider, created by Sony in 2007. The platform operates in over 20 countries across the globe and is also available on the flight of several airlines and in a few hotels worldwide.

Meaning and history

Crackle Logo history


The Crackle original logo was designed in 2007 and stayed with the brand until 2018. It was a traditional logo for the industry and the sharp sans-serif typeface of the wordmark made it standout on the list of competitors. The white and orange color palette looked fresh and crispy, evoking a friendly and kind feeling.
The redesign of 2018 made the Crackle logo more corporate and strict. The current emblem consists of a square with rounded angles. It is divided into two equal parts by a curved line. The upper part in black comprises a “Sony” lettering in its signature typeface, while the bottom part is colored orange and has a white “Crackle” inscription on it.
The “Crackle” nameplate is executed in the same font, used in the previous platform’s visual identity. It’s sharp angles and straight lines make it look modern and energetic.
Crackle Logo
The new logo looks like a balanced mobile app icon of a strong and professional product. It is bright yet strictly elegant and shows the brand’s roots.