Chicago Tribune Logo PNG
Chicago Tribune Considered one of the most informed and influential newspapers in the United States. Founded in 1847, the daily newspaper publishes mostly conservative content. Throughout its long history, the Chicago Tribune has had a reputation as a solid and honest, moderate conservative publication, which it still is.
Meaning and history
Chicago Tribune has always been the leader of the news market in the Midwest. The newspaper was established in 1847 under the name “Chicago Daily Tribune”, but the “daily” part was dropped in 1919 after the headquarters of the newspaper moved from Chicago to New York.
In 1910, the newspaper was purchased by Robert McCormick, one of the heirs to the creator of an agricultural machinery empire. McCormick was nicknamed the Colonel. He had fought in World War I and was a brave soldier, and the nickname stuck to him rightfully. In 1915, Robert went to the front as a newspaper correspondent but soon returned, retrained in a military specialty, and again went to the front in the rank of lieutenant of artillery. Being a man of courage and determination, McCormick quickly rose through the ranks to the rank of colonel, which gave rise to his future nickname.
Between 1910 and 1950, the Tribune was at the peak of its heyday. McCormick managed to increase the daily circulation of the newspaper from 230 copies in 1912 to 650,00 by 1925, thereby turning the publication into the most-read newspaper in the city.
In the early 1920s, for the 75th anniversary of the newspaper’s founding, the Colonel decided to build a new Chicago Tribune building, and an international competition was announced in 1922.
Boston architects John Mead Howells and Raymond M. Hood won, beating out such architectural giants as Saarinen, Groppius, and Goodhue. They designed a neo-Gothic building.
The 141-meter-high (36 stories) Tribune Tower was built between 1923 and 1925 in the Neo-Gothic style. In 1989, the skyscraper was officially recognized as one of Chicago’s landmarks. Its walls are embedded with stones from famous buildings of the world, which Chicago Tribune correspondents brought back from their trips (for example, the Great Wall of China, the Parthenon, and St. Peter’s Cathedral in Rome).
In 1925, McCormick organized a move to the Tribune Tower skyscraper. The Chicago Tribune staff consisted of about a thousand people by that time. Unfortunately, in 2018, the Chicago Tribune sold the building.
Today the Chicago Tribune is committed to traditional principles of responsible government, with maximum individual liability and minimum personal limitation. The newspaper supports open trade and the freedom of opinion. These essentially conservative principles are presented as guidelines and are not dogmatic. The Tribune serves as an open forum for debate in the Midwest and advocates verifiability of untested ideas.
What is the Chicago Tribune?
Chicago Tribune is the name of a daily newspaper founded in Chicago, Illinois in 1847, positioning itself as “The Greatest Newspaper in the World”. Today the newspaper is owned by one of America’s largest media holdings, Tronc.
In terms of visual identity, the Chicago Tribune has been quite stable since 1971, with just small alterations made to its classy logo. However, it is one of not so many serious newspapers, which uses a color other than black for its badge.
1971 – 200?
The Chicago Tribune logo, introduced in 1971, featured a super elegant solid black lettering in a softened gothic-style typeface, written against a transparent background. The sharp cuts of the elongated bars are balanced by the rounded angles of the characters, creating a sophisticated combination.
200? – 2008
At the beginning of the 2000th the Chicago Tribune logo was redesigned, keeping the idea of the previous badge, but cleaning up the lines and contours of the inscription, adding sharpness and distinction to the wordmark.
2008 – Today
The redesign of 2008 has played with the colors, introducing a refined logo of the Chicago Tribune newspaper. The new badge is executed in the same style as the previous one but has the lettering written in a smooth and calm shade of blue instead of black.
Font and color
The bold and elegant lettering from the Chicago Tribune logo is executed in a classy gothic typeface, which is a custom font, but has a lot in common with such commercial variants as VLNL TpDuro or Notre Dametrade, with some modifications of the characters’ contours.
As for the color palette of the Chicago Tribune’s visual identity, it is based on a soft shade of blue, which evokes a sense of trustworthiness and reliability, and shows the periodical as a professional and confident one.
