Cadbury Logo

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Cadbury LogoCadbury Logo PNG

Cadbury is a famous chocolate brand from Great Britain, which was established in 1824 and today is owned by Mondelez. The label produces various confectionary products that are highly popular all over the world.

Meaning and history

 

Cadbury Logo history

The history of the company began in 1824, when John Cadbury started selling tea, coffee, and drinking chocolate in his shop in Bull Street in Birmingham, England. Today, it is the world’s second-largest confectionery brand. It is wholly owned by Mondelez International (formerly Kraft Foods).

1824

Cadbury Logo 1824

The original Cadbury logo featured the name of the brand in bold and rounded letters with pronounced serifs. Each of the glyphs was drawn specifically for the wordmark and had a unique touch. Note, for instance, the curls on the “y” and “r,” the rounded body of the “a,” etc.

And yet, the type was not overloaded with details.

1866

Cadbury Logo 1866

This version was more elaborate. Each character had plenty of decorative details, including the picturesque curls and extended ends, the play of the thicknesses of the strokes, and the unpredictable curves and slopes (in the “A,” “U,” and “R,” for instance).

However, the overall structure of the glyphs remained traditional and perfectly legible.

1866 (second version)

Cadbury Logo 18662

This was a simplified one. While the letters stayed unique enough, the more elaborate details disappeared. Some of the letters were unusually wider than others (compare, for instance, the “D” with the “B” or the “U” with the “R”).

Both the versions introduced in 1866 used a brown background reminiscent of the color of chocolate.

1876

Cadbury Logo 1876

A completely different type was used. This time, it was lowercase (except the initial) and looked more like the original wordmark than its more recent predecessors. The serifs were replaced by decorative curves and strokes. Also, the wordmark was positioned diagonally (rising from the left to the right).

1900

Cadbury Logo 1900

This version was arched. The letters were red over the pink background. The typography was again a new one. The letters were bolder and capitalized. They remained very legible.

1905

Cadbury Logo 1905

This version has been often referred to as the first “real” Cadbury logo (maybe because it was the first one made by a well-known person). William Cadbury chose Georges Auriol for his work. Apart from being a type designer and Art Nouveau artist, Auriol was also a poet and songwriter.

Auriol drew a stylized cocoa tree. The “y” of the brand’s name formed an additional stem thus making the word part of the picture. We can add that although the wordmark this time looked stylish and unique, it was also not as legible as the previous ones. This is why the primary version had to include the full name of the company.

This logo, however, was widely used in 1911-1939 (on the aluminum foil in which the chocolate bars were wrapped, in catalogs, etc.). The company returned to this design even after WWII.

1921

Cadbury Logo 1921

What was to become the company’s primary logo was initially used as a secondary mark on the transport fleet. Interestingly, the script logo is believed to have been based on William Cadbury’s signature.

In other words, it turned out that the signature of the owner eventually proved to become a better-known logo than something drawn by a professional. However, it was only in 1952 that the company started to use it across major brands.

We can also add that the original script was a little richer in detail, which even worsened the legibility problem characteristic of this wordmark (even the current one!).

1960

Cadbury Logo 1960

Several excessive curls were removed, while the letters in the second half of the word were slightly straightened. At the same time, a version without the “s” was introduced. It was slightly bolder, and the letters had a little different shape. The overall style was the same, though.

2003

Cadbury Logo 2003

There has been some experimenting with the Cadbury logo over the previous two decades. You can come across the purple and gold version, the wordmark on the white background, and inside a “liquid” purple shade, with or without the gradient.

Cadbury Emblem

Yet, the script has remained almost unchanged. It is almost impossible to distinguish between the versions unless you compare them side by side.

Cadbury Logo