Pringles Logo

Pringles LogoPringles Logo PNG

The Pringles logo has had a long history. It has gone through several modifications, but it has always featured the mascot Mr. Pringle and the name of the product.

Meaning and history

Pringles Logo history

The visual identity of Pringles hasn’t changed much since the beginning of the brand, established in 1967 as Pringle’s. The iconic mustache man has stayed with the famous chips throughout the years, being only slightly redesigned and stylized by now.

1967 – 1980

Pringles Logo 1967
The original logo was composed of a horizontally stretched rounded man’s portrait executed in bold black lines with red and black striped hair and much rage and circular red cheeks with a white stripes pattern. The yellow “Pringle’s” lettering was placed under the portrait on an enlarged solid black bow. The typeface of the inscription featured elongated and sharpened serifs and smooth angles.

1980 – 1986

Pringles Logo 1980
The 1980 update was largely the same design, save for a red square used as background.

1986 – 1996

Pringles Logo 1986

The name of the brand was changed to “Pringles” in 1986, and the logo of the product was refined in the same year. The portrait changed its shape to a circle, and the lines of the face were redrawn in a more modern and fun way. As for the wordmark, its custom and elegant typeface were switched to a more modern and strict geometric sans-serif with solid square shapes.

1996 – 2002

Pringles Logo 1996

The portrait got a diagonal positioning and a refined color palette in 1997. The bright red color was changed to a calm brown, and the rounded mouth and cheeks were removed from the image. The logotype became brighter and cleaner and made the whole logo look fresh, stylish, and confident.

2002 – 2009

Pringles Logo 2002

A more fancy and ornate logo was introduced by the brand in 2002. The logotype was now placed under the images and the bow got smaller and was colored in gradient red, having its thick black outline. The mustache man was redrawn in a more contemporary manner and placed on a red and yellow background.

2009 – Today

Pringles Logo 2009
The 2009 portrait is based largely on the previous logo. From it, they took the face, the bowties and the wordmark. The wordmark changed somewhat – they mostly stretched the letters and redrew some parts in the letters. The hair became an auburn color, and those on the head actually became rather nuanced.

2020 – Today (International)

Pringles International Logo 2020
It’s the version of the main logo adopted in 2020. This one is used outside of US, but stylistically it’s very similar. The only difference is that the name is written in white on what is essentially a red bowtie shape beneath the face.

2020 – Today

Pringles Logo

The current Pringles logo was created in 2009 and is fully based on the previous version, but has its background plain white and the inscription in a new typeface. The logotype is now executed in a sleek and smooth sand-serif cursive with elegant rounded shapes and a bold black outline of the gradient yellow letters.

Font and color

old pringles logoThe Pringles logo palette consists of 6 colors. They are Dirty Brown (#B76E23), Chocolate (#744304), Black (#000000), White (#FFFFFF), Lust (#E51B23) and Middle Yellow (#FFEA00). Thanks to red (lust) and yellow the logo attracts attention and keeps it.