Brembo logo PNG
The Brembo logo gives a hint at the type of industry the company works in. The choice of color and the unusual letters make it stand out among its competitors.
Meaning and history
Brembo S.p.A. specializes in automotive brake systems, especially for high-performance cars and motorcycles. The company is headquartered in Stezzano, northeast of Milan, Italy.
The company was founded in 1961. Originally, it manufactured disc brakes. In 1964, it started to collaborate with Alfa Romeo under a supply contract. Two years later, it started to provide Moto Guzzi with its brake components.
What is Brembo?
Brembo is the name of an Italian manufacturer of brake components, which was established in Bergamo in 1961, and today operates across the globe, providingperformance car and motorbike marques from different countries withhigh-quality automotive brake systems.
…. – 2022
The first logo for Brembo was set in a red and white color palette, with the bold lowercase logotype accompanied by an emblem on its left. The sans-serif inscription had each of the letters diagonally cut with thin white lines, and this diagonal style is adopted for the emblem too. The icon of the brand boasts a stylized lowercase “B” outlined and inscribed into a circle, executed in a medium-thick red line.
2002 – Today
The redesign of 2022 has kept the color palette and overall mood of the Brembo logo, but simplified it and minimized the contours of both the inscription and the emblem. The emblem remained the same, but with thinner lines of the contours. As for the lettering, it is now executed in a noted sans-serif font with rounded contours of the letters, and no diagonal white lines present here.
Primary logo
The logo can be broken down into two parts. To the left, there is an emblem featuring an open ring. It has been inspired by a difficult part of the road, a place where the quality of the products made by Brembo can be tested.
To the right, there is the lettering “Brembo” in a lowercase sans. The letters are rounded. Their shape echoes the shape of the emblem.
Emblem
In addition to the full Brembo logo described above, the company uses its shortened version. Here, you can only see the roundel emblem without the lettering. As the emblem is not recognizable enough to identify the company, this version is used only under certain circumstances.
Font and color
The modern lowercase lettering from the primary Brembo logo is set in a rounded sans-serif typeface with straight cuts of the lines. The closest fonts to the one, used in this insignia, are, probably, Bauhaus Bugler Bold, or Nordique Pro Cyrillic Bold, with some minor modifications of the contours.
As for the color palette of the Brembo visual identity, it is based on an intense shade of red, which stands for passion, power, and confidence, and represents the company as a progressive and quality-centered one.
