Cooler Master Logo

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Cooler Master Logo
Cooler Master is an award-winning Taiwanese brand of tech company, specialized in computer cooling devices and power supplies manufacturing. The company was established in 1992 and is headquartered in New Taipei City.

Meaning and history

The Cooler Master logo is an unexpected choice for the industry. It is a hexagon shaped frame with rounded angles, with enclosed wordmark.
Logo Cooler Master

The monochrome palette makes the logo more laconic and technological, while the font of the wordmark resembles of comics or motorcycle emblems.
The Cooler Master logo is modern and bold, it looks like no other logotype in its industry segment. It is memorable, funny and confident, showing the brand’s innovative approach. The logo has a nice balance of contemporary font and traditional color scheme.