Colgate Logo

colgate logo
Colgate started in New York in 1806 as a tiny shop selling soap, starch and candles. It was opened by William Colgate, an English chemist. Today, it is one of the world’s top mouthwash brands.

Meaning and history

Colgate logo history

It was not until 1873 that the company veered toward producing toothpaste. It happened thanks to Washington Sheffield, a dentist, who actually promoted toothpaste as a new advanced dental hygiene product.
Throughout its history, the company has been using the Colgate wordmark as its logo, and it has undergone some changes. More specifically, it has changed font and colors. The current version was accepted in 2001.


shape colgate logo
Today, the Colgate logo is the wordmark written in white lowercase letters on a red rectangle.


colors colgate logo
The Colgate logo is represented by two colors: red and white. Red reflects the brand’s dynamic and energetic pace and never-flagging vigor. White stands for sincerity and purity. This combination creates an optimistic and vivid mix, which is highly reflective of the brand’s success.


font colgate logo
The font used in the Colgate logo belongs to the FreeSet group developed by Manvel Shmavonyan and Tagir Safayev (1992).