BlaBlaCar Logo

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BlaBlaCar logoBlaBlaCar Logo PNG

BlaBlaCar is an online service, created in 2006 for people willing to travel together by car, sharing the costs. Established in France, today the website and application are widely used all over Europe and is constantly expanding to new countries and continents.

Meaning and history

BlaBlaCar Logo history


The online service, helping people across Europe to find fellow travelers, boasts a simple yet recognizable visual identity, which was created in 2018. For the first five years of the company’s existence, it used even a more minimalist logo, which was nothing special, and didn’t stay in people’s memory.

2013 — 2018

 
BlaBlaCar Logo 2013
The BlaBlaCar logo introduced in 2013 was composed of a wordmark, visually split into three parts. The two first “Bla” and “Bla” featured green and blue colors respec-tively and were placed slightly diagonally, looking like they are going to take off and fly now. The third, “Car”, part of the inscription was colored fuchsia pink and placed straight lay on the horizontal line. The whole insignia was executed in a traditional and bold sans-serif typeface with no extra details or unique elements.

2018 — Today

BlaBlaCar logo
The redesign of 218 changed the BlaBlaCar style and made it more confident and contemporary. Now the wordmark is set in one line with no spaces between three parts. The inscription in clean and accurate sans-sharif is executed in a drop green color which represents wellbeing, success, and growth. On the left of the logotype, there is a graphical part of the visual identity, its emblem.
The BlaBlaCar emblem is composed of two overlapping letters “B” in the liver case. They look like two commas, representing the quote sign. The “B”s are executed in blue and green, with a small like-green accent on the place of the overlap.
This delicate and ironic emblem shows the main purpose of the online service — to find something to chat while traveling, to make “Bla-Bla”.
The BlaBlaCar logo is very delicate and modest, yet its interesting color palette and memorable emblem make the service stand out and point on the professionalism and friendliness of the platform.