BFGoodrich Logo

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BFGoodrich Logo
The BFGoodrich logo has gone a long way before it reached its current dynamic and minimalist style.

Meaning and history

One of the best-known tire companies in the US, BFGoodrich was established by Benjamin Franklin Goodrich in 1870. Initially, it was part of the industrial conglomerate Goodrich Corporation. In 1990, it was purchased by French tire maker Michelin.

Old emblems

The design of the logotype has gone through multiple updates throughout the company’s more than 150-year history. You can find old advertisements featuring the name of the brand in a plump serif type in a grayish shade of blue. Quite a few vehicles had the lettering “BFGoodrich” painted on them in white in a plain sans.
BFGoodrich Logo


But the majority of the old versions played on the house shape. The house was typically blue (from sky blue to darker shades), often with the addition of red nuances. The writing “BFGoodrich” featured a bold and rounded serif type (it was somewhat modified over time). Sometimes, the words “tires,” “first in rubber” or the abbreviation “BFG” were added in a different font.

Current logo

The BFGoodrich logo used by the company today borrows the combination of red and blue characteristic of the previous versions. The design is utterly different, though. The serif type has been replaced by a dynamic, minimalist sans with squarish glyphs.