The BFGoodrich logo has gone a long way before it reached its current dynamic and minimalist style.
Meaning and history
One of the best-known tire companies in the US, BFGoodrich was established by Benjamin Franklin Goodrich in 1870. Initially, it was part of the industrial conglomerate Goodrich Corporation. In 1990, it was purchased by French tire maker Michelin.
1870 – 1988
1988 – 2001
The BFGoodrich logo used by the company today borrows the combination of red and blue characteristic of the previous versions. The design is utterly different, though. The serif type has been replaced by a dynamic, minimalist sans with squarish glyphs.