Husqvarna Logo

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Husqvarna Logo

Husqvarna Logo PNG

Although the Husqvarna logo has undergone a series of modifications, it has still preserved its visual core reminding of the brand’s roots.Husqvarna Logo

Meaning and history

Husqvarna logo history

Husqvarna is a company with a very long and rich history, which dates back to the 17th century when it was founded for the production of muskets. As for the modern, motorcycle era, Husqvarna launched its manufacturing in 1903. But the logo we all know and love today is based on the very first emblem, created for the company in 1689 and placed on each of its muskets. It was a rounded seal with three lines coming up out of it, resembling a crown.

1912 — 1973

Husqvarna Logo 1912

The logo, introduced by the company in 1912 featured a more traditional composition and emblem. It was composed of an extra-bold serif lettering in a title case, with an elegant royal emblem on its right. The emblem featured a circle with a smooth crown on top, the circle had an old-style gothic monogram inside and represented the history and legacy of the brand.

1973 — 2012

Husqvarna Logo 1973

The iconic emblem we all can see today was first introduced in 1974. Designed by Hornaz Kapadia, boasted a rounded square in a thick blue outline with three short smooth lines coming out of its upper part. The lines had their angles sharp and cuts a bit arched. Inside the badge, the “H” is simple yet bold lines were drawn using the same blue color, and a wordmark was written under the emblem. The inscription was executed in a lightweight sans-serif typeface with only the first “H” capitalized.

2012 — Today

Husqvarna logo

The color palette of the iconic logo was switched to a calmer and darker blue in 2012. Another change was about its wordmark, which now featured two levels “Husqvarna Group” and uses a more balanced and rounded sans-serif typeface, which evokes a sense of stability, expertise, and professionalism.

Font

The Helvetica Nue font has a lot in common with the type used in the wordmark, yet the designers definitely modified the height/width of the letters and kerned the font tighter.