BCBGeneration Logo

BCBGeneration Logo
BCBGeneration describes itself as a full lifestyle brand. It offers a variety of women’s clothes and accessories. The young contemporary collection was launched by Max Azria in 2008.

Meaning and history

BCBGeneration Logo


Basically, the BCBGeneration logo consists of just the name of the brand. In this respect, it is similar to hundreds of other fashion brands (for instance, the Baldinini logo). And yet, it has a recognizable style. How is it possible?
The secret behind the wordmark is an unusual pattern. Combining a variety of shades of gray with white and black, it adds a distinctive touch.