LOST INK Logo PNG
LOST INK is a British fashion brand specializing in trendy and affordable women’s clothing and accessories. The company was founded in 2014 and is owned by Aimaq von Lobenstein, a German fashion company. LOST INK operates globally, with its headquarters located in London, United Kingdom. They are known for their stylish designs and inclusive range of sizes, catering to a diverse customer base.
Meaning and history
LOST INK was founded in 2014 by Karina Mitchell and Tilmann Roth in London, focusing on trendy, affordable women’s fashion. The brand achieved rapid growth, becoming available on platforms like ASOS and Amazon, expanding internationally to the US, China, and Europe, and reaching a £50m gross merchandise value by 2018.
Currently, LOST INK is no longer operational as a standalone brand, having closed in 2019 due to financial challenges, but its trademark was acquired by JC Fashion in 2020, which continues to develop the brand under new ownership.
What is LOST INK?
LOST INK is a fashion brand known for its contemporary and affordable women’s clothing and accessories. They offer a wide range of stylish and on-trend designs that cater to different personal styles and occasions.
2014 – 2019
While the wordmark is pretty generic, the “LI” symbol has a unique touch. A similar approach has been used by quite a few other fashion houses. For instance, the Chanel logo combines a plain type with a more or less unique symbol.
The Lost Ink logo features the name of the label in an austere sans. While it can boast perfect legibility, we cannot say it looks distinctive. The “LI” monogram solves this problem, though. Here, the “I” is shorter than the “L,” which gives a chance to place it above the horizontal bar of the “L.”
