Booking.Com Logo

1 Star2 Stars3 Stars4 Stars5 Stars

Booking.Com Logo is an online hotel booking service, which was created in 1996 and today is the world’s most popular hospitality reservation service. Both the website and the application are available in more than 40 languages and has a wide catalog of listings (approximately 28 million).

Meaning and history

Booking.Com Logo history

The Booking Com visual identity is minimalist and balanced. Evoking a pleasant friendly feeling, its logo features two different shades of blue and no extra details.

The Booking wordmark is executed in a smooth modern sans-serif typeface with distinctive elegant lines. The custom font, called Booking Sans, is similar to Conflict and Domestos Sans-Black typefaces.

The custom font was created by Wieden+Kennedy Amsterdam agency with an idea of planet Earth in mind. The aim was to create a functional and welcoming nameplate, which was brilliantly achieved.

Booking.Com Logo

The dark and light blue colors of the Booking.Com logo are a representation of the professional and reliable company, which values its customers’ comfort and safety and provides the best possible reservation services.

For its mobile app icon, the brand uses only white “Booking” lettering placed on deep blue background. Its minimalism and simplicity do not make the brand’s logo less recognizable, on the contrary, it elevates the logo and makes it timeless.