Badoo Logo

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Badoo LogoBadoo Logo PNG

Badoo is the name of the social media platform, which is focused on dating and re-lationships. The service was created in 2006 in Russia and by today it has expanded to all the continents, is one of the most popular dating websites with millions of users.

Meaning and history

Badoo Logo history


Badoo has always used its logotype as the main element of the visual identity. Though there have been two major redesigns of the logo, if you look at the very first one and the one the online service uses today, you will definitely see the similarity, as they kept the original style and playful mood of the emblem.

2006 — 2017

Badoo Logo 2006
The Badoo logo, introduced in 2006 was composed of multi-color lettering in the lowercase with all the letters featuring different sizes. The “B” and the first “O” of the inscription were the largest, and the” O” had an additional graphical element inside — a solid red dot. The letters were colored in two shades of blue, green, orange, and red in order to show the diversity and the ability of the service to satisfy all the tastes and needs of the user.

2017 — 2019

Badoo Logo 2017
The logo was redesigned only 11 years after its creation. The letters in the logotype now featured the same size and were placed in one line. The funny and modern sans-serif typeface of the lowercase “Badoo” inscription is very similar to Circa Bold Font, with all the letters boasting circular shape.
The red dot from the inside of the letter “O” of the previous version came out to the left of the wordmark and turned into a solid red heart, which is a symbol of love and happiness for people who are looking for their soulmates with the online dating ser-vice.
As for the color palette, there were two options — with black lettering on a white background, or white inscription on purple.

2019 — Today

Badoo Logo
The redesign of 1019 simplified the Badoo color palette to just two colors — purple and white. The wordmark remained untouched in terms of typeface and thickness, but the red heats were replaced by a new one — the solid Purple Heart now was a delicate white smile on it.
The Badoo logo is very welcoming and friendly. It’s calming color palette and a king and happy emblem evoke a sense of trustworthiness and loyalty, showing the service as a caring and responsible one.