Bad Dragon is an American manufacturer of fantasy-inspired adult toys. The brand specializes in creating sex toys that imitate the genitals of fantasy creatures such as dragons, aliens, werewolves, and other mythical characters. Founded in the mid-2010s, today the company is known worldwide and is considered a clear leader in its unusual segment.
Meaning and history
Bad Dragon was founded in 2007 by a young entrepreneur named Jan “Varka” Mulders. A student at the time, Mulders decided that the fantasy world needed a real-life incarnation, so he bought clay and made his first fantasy phallus model out of it. He immediately received several similar orders from friends. This is how the young man’s unconventional idea led to the creation of Bad Dragon.
Today Bad Dragon is a world-famous manufacturer of toys for adults, made with fantasy themes, the distinctive features of which are shapes that imitate the genitals of animals, aliens, dragons, ogres, etc.
Any Bad Dragon toy is designed first on paper together with the hero, after which it is molded in a 3D editor and put into individual production from silicone and molds. The catalog of the brand’s toys is constantly being updated, for this purpose the company even created Bad Dragon Lab, where developers come up with their own characters. Although, of course, the portfolio is based on characters from such popular computer games as World Of Warcraft and Dungeons & Dragons.
Another feature of the company is that each customer can fully customize any toy: when ordering through the online store you can choose the appropriate size, color, and even hardness of the selected model.
By the way, each Bad Dragon toy does not just have a unique design. Behind it, there is a fully developed character, and there is even a site where erotic fanfics about each of these characters are posted.
In terms of visual identity, it took ten years for the Bad Dragon company to get to its modern and recognizable badge, as for the first period of the brand’s history, its logo was hard to distinguish from an emblem of a fantasy online game or a book.
2008 – 2018
The original Bad Dragon logo, designed in 2008, featured a contoured image of a dragon, which was drawn in profile, in a playfully attractive position. The thin black lines of the drawing were supported by the thin black circular framing of the badge. As for the lettering, it was written in the title case of an elegant serif typeface at the bottom of the composition.
2018 – Today
The redesign of 2018 has introduced a super modern and strong logo for the American company. The head of a dragon was now drawn in a minimalistic geometric style, placed diagonally on a transparent background without any framing. It is executed in solid red and black shades, with the bold white “BD” abbreviation placed on the bottom part of the head, the jaw of the dragon.
Font and color
The bold geometric abbreviation from the primary logo of the Bad Dragon company is executed in a strong designer sans-serif typeface with extra-heavy bars and super stable shapes of the characters.
As for the color palette of the Bad Dragon’s visual identity, it is based on the combination of red, black, and white, where red stands for passion, black — for drama and mystery, and white acts as a contrasting tone to slightly lighten up the composition and make it more readable.