Asahi Logo PNG
Asahi is a Japanese brand of beer, which was founded in 1889 as Osaka Beer Brewing Company. Its singular purpose was to produce a world-quality beer in Japan. Employing time-honored German brewing techniques, the company introduced Asahi Beer. It was quickly embraced as a top-quality domestic beer and by 1903 had become the best-selling beer in Japan.
Meaning and history
The Japanese Asahi beer brand belongs to Asahi Group Holdings, which has its office in Tokyo. Today, Asahi beer is supplied to more than 70 countries around the world, but it all started in the late 80s of the 19th century from a modest small brewery. Asahi’s predecessor, Osaka Brewery, was founded in 1889 with the sole purpose of producing world-class beer in Japan. This is how Asahi Beer was born. By the way, the name Asahi means “morning sun” in Japanese, but literally asa (morning) and hi (heat or day). And it characterized its product as something clean, crisp, and refreshing.
In 1900, the Japanese beer brand received the highest award at the World Exhibition in Paris. Eight years later, the company opened its own laboratory, and in 1919 began growing hops in different parts of Nagano Prefecture. And Asahi Breweries, Ltd was established in 1949 as part of post-war reforms in Japan aimed at stimulating the economy.
The next major milestone in the brand’s history, which had revolutionary significance, was the introduction of Asahi Super Dry to the market. In 1987, Asahi launched a product that took it to the top of the market and changed the beer industry in Japan. This beer became a best seller and was produced in over 100 million cans in the first 3 years of its introduction to the market. Today, Asahi Super Dry is incredibly popular all over the world. By the way, to describe the characteristic flavor of this beer, the company began to describe it with the term “dry” (“karakuchi”), usually associated with wines.
Today, Asahi owns very old and prestigious European beer brands such as Lowenbrau, Birra Peroni, and Pilsner, as well as the Australian soft drink factory Schweppes.
1889 – 1985
The historical logo of the Asahi beer brand was designed at the end of the 19th century and has been active for more than a hundred years. It was a vertically oriented oval medallion with a light yellow wide frame and a bright red stylized sun in the center. The lettering was set in black capitals of a traditional sans-serif typeface, with the name of the brand in Japanese written on a black elegant ribbon under the sun image.
1985 – Today
The Asahi logo is highly recognizable due to its exclusive Japan-influenced wordmark. Asahi Custom Typeface is bright, outstanding and very intense.
The color palette of the brand’s logo is strict and simple – black on a silver background with a few red details. The simplicity of colors is perfectly balanced by the typeface.
In addition to the brand’s name the label contains hieroglyphs 辛口. It means “dry” (“karakuchi” in Japanese), which is also written on top of the label in English. The text in the red block and also on the cap says スーパー・ドライ which is the syllables “Su-Pa Do-Ra-E” or Katakana for “Super Dry”.
Font and Color
The logotype of the famous Japanese beer, Asahi, is written in a custom typeface, which was specially designed for the brand in order to show its roots and heritage, along with a strong character and progressive approach. The ExtraBold sans-serif font is built around a perfect balance between the thickness of the lines and their diagonal edges, which evoke a sense of growth and moving up. The commercial font, which is pretty close to the one from the Asahi logo is Rozza, but it is sharper and more geometric.
The solid black Asahi logotype is usually complemented by red lettering, placed above it. Red is the main color of the Japanese national flag, and it is synonymous with the Land of the Rising Sun, so its use in the brand’s logo is a tribute to a great country and the motherland of the company. As for the black and silver, these colors stand for strength, authority, and confidence, pointing to the brand’s strongest qualities and their fundamental approach.
