AllSaints Logo

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AllSaints Logo
In addition to the wordmark, the British fashion retailer AllSaints is recognized by the ram skull logo and religious iconography.

Meaning and history

AllSaints Logo


We should probably start from the ram skull design as it is probably the most known AllSaints logo. What makes it unique is the way the ram skull is depicted – it appears to be half-erased. This does not look like most other fashion logos (for instance, the Gucci logo, where every line is very clear and there is enough contrast.
The wordmark is more generic, though. It features a simple serif type with generous breathing space between the letters.